More than half of the sales on the Amazon’s website came from third-party sellers on Marketplace in 2017, according to Jeff Bezos’ letter to shareholders.
Let us help you navigate the possibilities of selling your products through online market places such as Amazon. We’ll get you top in your category and deliver sales. We help retailers get approved and get their products listed on Amazon, which can dramatically increase sales by selling to the hundreds of millions of consumers that visit Amazon every year.
Amazon is responsible for more than 40 percent of online sales, making the eCommerce website an essential tool for companies across the U.S. No matter your industry, there’s an opportunity to turn Amazon into a valuable resource for revenue and leads.
While it’s possible to do this via tools found in Seller Central, Digital Sparks Studio provides eCommerce solutions for managing and optimizing merchandise sales across hundreds of online channels, including Amazon. These solutions are most appropriate for brands and retailers that need to scale for a large inventory of products.
It doesn’t just stop at Amazon. There are several, third-party eCommerce marketplaces with smaller, sometimes more narrow customer bases. These include Etsy, eBay, Newegg, Wal-Mart, Jet, ASOS and beyond. We can help you determine the best options for your product and that meet your growth goals.
Selling on Amazon
Selling on Amazon’s Marketplace has an obvious advantage: you can cast a very wide net. Selling with Amazon provides opportunities:
- using their platform grants access to their wide customer base
- the have an efficient marketing engine
- they are one of the most recognized platforms
You can even use Fulfillment By Amazon and have them handle all the inventory and delivery for you. In other words, it’s never been easier to springboard off someone else’s success.
That said, working with Amazon can be a challenge. First off, unless your product is unique, you’ll be dealing with a lot of competition. You’re also at Amazon’s mercy, and they often make deals with name brands prohibiting the sale of their items by anyone other than themselves. Likewise, poor customer reviews (including falsified ones) can leave a black mark on your record and may even prompt them to ban you as a seller.
Bottom line: selling with Amazon will be most beneficial if you’re a smaller outfit that sells unique items.
Selling on a Third-Party Site
Third-party, here, refers to other eCommerce marketplaces with smaller, sometimes more narrow customer bases. These include Etsy, eBay, Newegg, Wal-Mart, Jet, ASOS and beyond. These offer some of the benefits of selling through an established site, without some of the drawbacks of selling through a huge outlet like Amazon. Selling with a third party sidesteps some of the startup costs— building your own site and online storefront, maintaining that site, building a customer base and so forth.
It also affords you other benefits that Amazon doesn’t, such as a loyal customer base, greater control over your brand, and control over product fulfillment (which increases control of product quality).
You do, however, there are still some drawbacks. While it’s better than having to build your own market, these smaller options don’t have the same numbers as Amazon. Also, like Amazon, you must pay to sell with them. That said, for many startups, small businesses and entrepreneurs, selling third-party can provide the best of both worlds.
In other words, if you’re looking for greater control for a specialized product you intend to sell in a unique market, third-party may be the way to go.
It is a lot to consider while trying to manage your daily operations. Let us handle this entire process so all you have to worry about is showing off the results.