Social Media Management
If your customers are there, you need to be there – Facebook, LinkedIn, Twitter, Instagram, Pinterest, Youtube. Our social media marketing experts actively manage your brand awareness and give power to your online “voice” through all these platforms.
Managing your Social Media is not easy – it is time consuming and complex. Using top tier social media platforms, we’ll create and manage a social media campaign that builds trust in your company’s reputation.
Through continuous weekly posting, we’ll maintain top-of-mind awareness. Digital Spark Studio will help you connect with your audience, share your content, and drive traffic to your website. To help you reap the SEO benefits, we’ll populate and optimize your company’s social profiles and post content that supports your ongoing SEO initiatives.
Today’s marketing isn’t just what you say about your brand; it’s what others say too. Social media marketing (SMM) is about building deeper relationships with consumers to earn positive digital word-of-mouth. We’ll help you create, share, and manage targeted content that attracts attention and encourages consumers to share your message across their social networks. We’ll also help you build a trusted awareness of your brand.
If you don’t create and own great content, your social media strategy doesn’t have a chance for success. And if your website isn’t built around a strong call-to-action (CTA) and conversion strategy, your fans and followers don’t have anywhere to go. Digital Spark Studio will make sure you have both — great content and a user-friendly website — and combine them with a social media strategy, to ensure you see ROI in the short- and long-term.
Knowing Where You Stand
We start building your strategy by conducting a social media audit. After we’ve conducted an audit of your social media, our social media experts learn about your marketing goals and Key Performance Indicators (KPIs). We integrate a targeted social media approach with your overall marketing strategy for maximum results.
Targeting Your Audience
We uncover who is currently connecting with you via social, which social media sites your target market uses, and how your social media presence compares to your competitors. We identify your prospects demographics and behaviors, so we can target the customers you want.
Optimizing Your Social Media
After our social media audit, we optimize your social media presence using networks that best meet your goals. If you don’t already have social media profiles, we build them with your goals and audience in mind. We also cross-promote your social accounts to extend the reach of your content.
Develop Social Media Ideas & Topics
We research the kinds of content and information that will get you the most engagement. We investigate what others in your industry are sharing and come up with ideas for social sharing that distinguishes your business from competitors. We want to appeal to prospects you might be missing. We also research what content consumers are sharing and when and why they share as a basis for your social media marketing messages.
Test, Test, Test Your Social Media Marketing Plan
Like many digital marketing programs, your social media plan will continue to evolve. That’s why we constantly monitor your social media marketing. As new networks emerge, we may add them to your plan. When we attain goals, we’ll set new targets. It is all about knowing how social media is performing against your KPIs and making tactical changes when needed.